BY ORIENTAL HEAUS.COM Here is the VATTI’s marketing plan during the World Cup:
If the French national football team wins the World Cup 2018, VATTI will refund designated products which sold from June 1 to July 3, 2018. And consumers who participate in the “winning the full refund” campaign, Vantage will refund the amount of the designated product.
And then, The French team got the world cup last night, which means if VATTI is a football gambler, it is undoubtedly a big winner in this bet.
According to HEA (HEAUS‘s partner in China), VATTI’s sales during this period were 1 billion yuan, 15 million in US dollar, of which offline sales were 700 million yuan and online sales were 300 million yuan.
The sales growth profit is about 0.99 billion, and the “refund” cost is about 0.79 billion, a win-win situation!
However, there is also irony from competitors. If the French team loses in the final game, then VATTI does not need to refund, perhaps more perfect.
That’s just a GAME, isn’t it? (Todd)