Casarte experience, the premium brand of Haier

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“No.1 in price per unit, premium market share and market growth rate, there are the performance of Casarte from January to August 2018”. On September 21, 2018 Haier Global Marketing Transformation Sharing Conference was held in the Tip of Iceberg Convention Center in Qingdao.
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As the market was gloomy in China, Casarte realized reverse growth of 60% based on original technology, premium artistic design, delicate craft work and seven-star services.

Mr. Song Zhaowei said. “From customer to user, from transaction to delivery, from price to value, from launch to ferment, and from R&D to product iteration, innovation in the five aspects creates utmost product value and user value.”

Knocking on the door of users with product, and pushing for completion of orders and second-time purchase, the alliance of different industries brings win-win results for all stakeholders.

During the process of interaction, Casarte has built an ecosystem of products, customers and users that enables co-creation and common benefits for all.

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