TCL repositioned sub-brand XESS into luxury brand

On August 16th, 2018, the new scene of the Living Window TV was officially unveiled and released in Beijing. TCL released XESS' new positioning strategy and also released four luxury art TVs, which announced that it had sold 100 million RMB with real estate developers. The conference innovatively restored a family house to the stage,... Continue Reading →

August 17, 2018

TCL’s aiming the Internet TV market by launching TV sub-brand ‘FALCON’

BY ORIENTAL HEAUS.COM TCL multimedia, one of the famous Chinese electronics companies in the world, also be known as ‘The new face of Made In China ’by THE WALL STREET JOURNAL, is about to launch a new Tv sub-brand ‘FALCON’ next week. In Chinese Falcon means Thunderbirds. Last year, TCL had unveiled its premium sub-brand... Continue Reading →

March 24, 2017

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